Initial Coin Offerings – An Introduction

£695.00 +VAT

If you have 3 or more participants, it may be cost effective to have this course presented in-house either on your premises or via live webinar.

What Makes This Initial Coin Offerings Course Different:

  • After a dip in 2017, ICO’s are now becoming mainstream with the first two unicorns ($1BN plus) launched successfully in 2018. This is rapidly becoming the fundraising vehicle of choice so it is essential that anyone in the venture capital market is familiar with the subject
  • We have been offering work-shops on this topic for over 3 years watching ICO’s grow from a small acorn stage to a market that has now raised over $21bn in total. Our considerable experience in this field means we are as up to date as it is possible to be on trends, typologies, hype, myth and reality
  • All our trainers are experts on this topic and have retired from very senior positions in financial services and can share their past real-life experiences with delegates
  • We are certain that we know this subject well and whatever your needs – refresher or an introduction – we are certain we can help you
  • We are always judged by our results which speak for themselves and the feedback received from previous delegates has always been excellent

Initial Coin Offerings Course Objectives:

  • To explain to delegates in neither non IT, or overly technical terms, why this method of fundraising has become so popular
  • To understand the different types of ICO – Blockchain, Venture Capital or Hybrid
  • The differences between Payment, Investment and Utility tokens
  • How ICO’s differ from IPO’s
  • Regulation of ICO’s – still a work in progress depending on jurisdiction
  • The advantages of ICO’s
  • The disadvantages
  • The state of the market right now
  • The potential way forward

Initial Coin Offerings Course Content:

Background and Introductions


  • Bitcoin, Blockchain and ICOs

The Emergence of Digital Currencies and Blockchain

History of Blockchain and Digital Currencies

  • The first digital currency
    • Bitcoin and why study it?
    • The emergence of blockchain from Bitcoin
    • Digital currencies – Bitcoin, Ether, Ripple, Dash, Litecoin, Zcash, Monero etc

How Blockchains and Digital Currencies work

  • Cryptographic primitives
    • The hash function
    • Public and private keys
  • Transactions and Consensus Protocols
    • Blockchain, transactions and consensus; proof of work, proof of stake

Market Overview

  • Currency Segmentation
    • An overview of digital currencies
    • Market trends
  • Cryptocurrency Trading
    • Introduction to digital currency trading
    • Digital Currency exchanges

The Initial Coin Offering

  • Overview
    • Origin and history of Initial Coin Offerings
    • What good looks like – Examples
    • Market Review
  • Coin Concept
    • Why are ICO’s different?
    • The Offering: Capital Raising vs. Utility
    • Security vs. Coin
    • Token Definition, Utility, Rights and Design
    • Blockchain Protocol
    • Market Review
  • The Whitepaper
    • Authorship
    • Sections
    • Review
    • Design and Branding
    • KYC, AML, Privacy, Confidentiality and Policies
    • Contingency Planning – What can go wrong?
  • Stakeholder Mapping and Advisory Team
    • Incentive Structures
    • Disclosure
    • Governance
  • Token Economics, Pricing and Use of Proceeds
    • Number of Coins and Rationale
    • Pricing Models
    • Budgets and Use of Proceeds
  • Communications Strategies and Channels
    • Community Management
    • Policies
  • Financial Governance, Accounting and Digital Asset Custody
  • Pre-Sale and ICO Execution
Example ICOs

The Future: Where next for ICOs?

  • Vision and Opportunities
  • Barriers

Recap and Close

Background of the Trainer:

Your course director has spent more than 40 years in the banking and financial sector, much of it in a senior managerial/Director role. He is a former Institute of Banking Lecturer, having gained distinctions in the exams. He is a subject matter expert on all aspects of retail, corporate and global banking including risk management and regulatory compliance. He has lectured extensively to both leading global financial institutions and to smaller bespoke specialists. He has delivered extensive programmes in all parts of the world including the USA, Europe, MENA, Africa and Hong Kong. He is currently an accredited Master Trainer for Risk and FCC training at the world’s biggest global bank.

Initial Coin Offerings Course Summary:

The phenomenon known as Initial Coin Offerings (ICOs) has seen a small dip since Dec 2017, but is rapidly gaining traction again. In the first 5 months of 2018, a total of 537 ICO’s with a volume of USD 13.7 bn have been closed successfully which is more than all pre-2018 ICOs combined. Since November 2017, several large scale ICOs have entered the Top 15, dwarfing previous records from 2017-with Telegram (USD 1.7 bn) and EOS (USD 4.1 bn), the first true ICO Unicorns have appeared.

The US, Switzerland and Singapore remain key global ICO hubs, however, over the past months, the UK and HK gained significant ground.ICO regulation continues to emerge around the globe: many jurisdictions have issued their respective guidelines and crypto- regulation. By now, three models are emerging:

  • the US (securities-driven)
  • Europe (balanced)
  • Asia (binary)

Strategically, ICOs continue to crowd out traditional VC funding, especially in technology and Blockchain-related startups. Hybrid models (combining classic VC/PE funding and ICO) are increasingly establishing themselves as a valid funding alternative.

Starting from first principles, the Initial Coin Offerings course firstly establishes a basic understanding of blockchain and digital currency technology, which is vital for any project contemplating an ICO. Building on this knowledge, the course systematically works through the different components required for a successful ICO from First Concept, Whitepaper, Coin Economics, through to Regulatory, Legal and Marketing aspects.

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Select Your Course Date

23 November 2018, 8 April 2019, 15 November 2019