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Valuing a Technology Company

2 Part Course  |  Learn different, advanced techniques that can be utilised in assessing a technology company’s value

Valuing a Technology Company Webinar

A one-day course presented in two half-day live webinars from 9:30am to 2:00pm UK time

  • Delivered online to maximise the use of time
  • Flexible in terms of delivery
  • Understanding the Tech valuation niche and the appropriate company valuation techniques
  • Identifying the key performance indicators
  • Evaluating the new valuation metrics for tech companies
  • Practical examples of real Technology company valuation
  • Tech valuation examples from start-up to large companies

  • Gain a thorough review of the practical valuation of technology businesses.
  • Have copious use of practical examples throughout the valuing technology companies’ course to illustrate the valuation techniques and problems.

Part One

Session 1

Defining the Problems

  • Differences between traditional corporate valuation and technology company valuation
  • Handling data problems that emerge with early-stage valuation of technology companies
  • Summary review of company valuation techniques and applications to technology start-up businesses
    • Dividend based models
    • Main drivers of technology valuation multiples; growth, risk and reinvestment rates
    • Discounted Cash Flow (DCF) model approaches
    • Cost of capital and risk discount rates
    • Cost to replicate models
    • Contributory asset charge calculations
    • Relief from royalty rates method
    • Multiples revenue and benchmarking
    • Venture capital methods
  • Valuing early-stage development businesses and projects
  • A life cycle view of start-up tech companies
    • Start-up companies in context
    • Lifecycles and corporate cashflows
  • Characteristics of start-up technology companies and sectors
  • The key challenges with technology start-up companies
    • Visibility – a key valuation challenge
    • Understanding the technology valuation and applications
    • Market growth and penetration rates
    • Which benchmarks to use for future performance
    • Likelihood of success
  • Case study example of early-stage technology valuation

Session 2

Valuing start-up technology companies

  • Valuation issues – Intrinsic Value and using DCF
    • How to value existing assets in a start-up
    • Cash burn and the effect on existing assets
    • Estimating cashflows and expenditure patterns
    • Evaluating the expected growth rate
    • Estimating the market size and rate of maturity development
    • Assessing the competitive response
    • Combining growth rate with investment intensity and return on investment
    • The future of the business – high growth and growth phases
    • Applying the appropriate discount rate and varying the rate over time
    • Adjusting risk for small fast-growing businesses
    • Discount rates for pure equity-financed businesses
    • Evaluating the stable growth stage and calculating the terminal value
    • Inherent problems of using the DCF model to value technology companies
    • Assessing the likelihood of potential failure and adjusting the valuation figure
  • Case study example of using the DCF approach for technology company valuation multiples
  • Valuation issues – Relative Valuation
    • Problems with start-up multiple analysis
    • Pitfalls in using multiple approaches for technology companies
    • Importance of using EBITDA if possible
    • Using revenue multiples
    • Examining the broad range of possible comparisons
    • Using statistical analysis to improve the multiple comparisons
    • Determining the starting point – revenue multiples vs profitability multiples vs other multiples
    • Which year? – Determining stability for company valuation revenue multiple calculation and techniques for “normalising” multiples vs the sector

Part Two

Session 1 

Tech Valuation issues for a SaaS type business

  • Keytech company valuation drivers
    • Financials
    • Customer acquisition
    • Operations
    • Niche
    • Customer base
  • SaaS metrics
    • Churn rate
      • Customer segment and monthly average churn rate
    • Customer acquisition cost (CAC) and customer lifetime value (CLTV)
    • Monthly revenue rate (MRR) and annual recurring revenue (ARR)
    • Magic number!
  • Customer acquisition channels
  • Product lifecycle
  • Case study example of valuing a SaaS type technology business

Using the Real Options Approach

  • The problems inherent in using the Net present valuation method (NPV)/DCF approach to valuing tech companies
  • Defining real options – patent rights, expansion option, abandonment option
  • Why real options are more applicable to technology companies?
  • Basics of real option tech valuation using binomial trees and a lattice approach
  • Financial option pricing (Black Scholes) and the link to real options
  • Management options and the value of strategic flexibility
  • Using real options approach enhancing the understanding of technology company valuation methods
  • Case study example of using the real options approach to value a technology start-up business

Session 2 

Structuring an exit

  • Governance/shareholders agreements in minority and majority acquisition
    • Protecting VC’s investment
    • Exert influence to drive growth
    • Execute restructuring
    • Exits
      • Trade sale, M&A, secondary purchase, repurchase, earn-outs
    • Majority versus minority rights
    • Stress testing the assumptions
      • Haircuts to liquid market
      • Size of the market – possible restrictions on achieving an exit
      • Controlling/veto/blocking powers for restructuring
      • Potential for restructuring and impact on tech start-up valuation
      • Liquidity impact on the fund
      • Covenants/ lockups/ gates/ redemptions
      • Liquidation preference
        • Company valuation revenue multiple or accruing dividends
        • Non-participating, capped or uncapped
        • Anti-dilution protection
          • full ratchet and weighted average provisions
        • Case study: achieving a successful exit

The valuing a technology company course trainer is the Managing Director of an international advisory company specialising in advisory and development services to the corporate, banking and finance industry, which he has owned for the past 17 years. He is an experienced corporate finance professional with practical experience and extensive knowledge of corporate and structured finance in global financial markets.

He is a Visiting Fellow in the M&A department and Programme Director at Executive Development, Sir John Cass Business School, London, a member of the Visiting Faculty at Fuqua Business School and has previously worked as an advisor to the Overseas Development Administration in the UK, as well as EU PHARE and TACIS programmes throughout Europe and Russia.

The trainer’s main areas of expertise are corporate finance, M&A, corporate analysis and structured finance, asset securitization, risk management, valuation, corporate credit processes, project finance and treasury management. He currently works with many global corporate and banking clients in these areas and he also acts as an Expert Witness for London law firms in respect of his areas of expertise.

The list of global clients is extensive and covers both European, Middle East, African and Asian markets. In the corporate market he works extensively with large corporate clients, private equity firms, private investors as well as public sector companies such as the NHS and major law firms. He provides advisory and development services to these organisations, either through the relevant departments or directly to the senior line management.

He is also a well-known figure within the various training and development companies within Europe and regularly gives seminars throughout the world on his specialist topic areas and is a recognized expert in this area by many organisations.

He was previously the Managing Director of a subsidiary of Union Plc, a London merchant bank having previously worked with several high-profile global investment banks. He left Union Plc in 1996 to form his own international advisory Company.

The list of financial institutions and corporates with whom he has worked over recent years is extensive and includes: Allied Irish Bank, Alpha Bank, Bank of America Merrill Lynch, Bank of China, Barclays, Bayern LB, BT plc, Citibank, China Construction Bank, Credit Agricole, Credit Suisse, Danone, DECC, Deloitte, Dexia, Emirates Bank, E&Y, Euler Hermes, First Gulf Bank, FSA London, Garanti Bank, HBOS, Hohhot Bank Mongolia, HSBC, HVB, Iccrea Banca, Intesa SanPaolo, Central Bank of Ireland, KPMG, L’Oreal, Malta FSA, Mongolian Stock Exchange, Morgan Stanley, Mubabdala, NHS and many others.

This is an online valuing a technology company training programme delivered using Zoom over two days but can also be delivered in modules over a longer period if required. The two-day valuing a technology company training programme has been designed to give a thorough review of the practical valuation of early-stage/start-up and later-stage technology businesses. There will be copious use of practical examples throughout the day to illustrate the valuation of a tech company techniques and problems.

Delegates will use Excel to utilise the various model approaches. 

  • Very strong case studies and interesting debates inspired by the instructor.
  • Very strong methodologies
  • The instructor was very good. Very clear and clearly has a lot knowledge
Number of places:
Part 1

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Part 2

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£ 895.00

Per participant per part

Discounts available:

Book multiple places on both parts in one order for the below discounts:

  • 2+ places at 40% less = £ 1074.00
    per person
  • 4+ places at 50% less = £ 895.00
    per person
  • 6+ places at 60% less = £ 716.00
    per person
  • 9+ places at 70% less = £ 537.00
    per person

    Have this course presented In-House

    • On a date, time and in a location of your choice
    • Topics expanded or deleted to your bespoke requirements

    Have this course pre-recorded

    • Full course recording edited exclusively for your company
    • Files converted to enable housing on your LMS

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